Use of cookies and marketing tools

In order to make the best use of our website, we sometimes place small data information – cookies, on your device. They store your specific settings and preferences for a period of time, so you don't have to set them again when you return to the site. We use the information to improve your comfort when visiting the website. Each website can send cookies to your browser, if your browser settings allow it.
 

We use four types of cookies

Relational

They are automatically deleted when you leave the page. They help to display pages correctly when you visit the site. 
 

Permanently

They are stored on the device for a certain period of time (maximum 2 years) and some contain an anonymous identification of your browser.
 

Technical cookies

Technical – ensure the basic technical functionality of the website, ie login, use of services, etc.
Google Tag Manager – the service is used only for easy management of tracking codes, it does not use any cookies and does not record any data. Terms and Conditions for Google Tag Manager Data Processing.
Google Analytics – are used to generate anonymous statistics about web usage. The processor of the data obtained on the basis of cookies is the company Google LLC. Terms of data processing by Google Analytics.
 

Marketing cookies

They help target marketing activities on our website and other sites where such a campaign is run. Targeted advertising is displayed to users based on their behavior, which is transmitted anonymously through their browser settings and data stored in cookies. Everything helps us to increase the quality of our services.

Targeted advertising increases the effectiveness of campaigns and limits its display to users who aren't interested in it.
 

Used marketing tools

We use the following measurement tools to refine the advertising on this site.
 

Facebook tracking pixel

Helps target our ads on Facebook. Terms of data processing by Facebook.

Hotjar

It helps to improve the user experience on the site and reveals major errors in the application. The tool helps anonymously track how people actually use our site. Terms of data processing by Hotjar service. The service can be turned off at this link.

Sklik

Our website uses retargeting technologies from the Sklik service operated by Seznam.cz, a.s. This allows us to show visitors, who have already shown interest in our products, our ads in the advertising network of Seznam.cz, a.s. Conditions of data processing by the Sklik service.
 

How to adjust the use of cookies

Deletion

You can delete cookies in your browser – it is usually placed in your browser settings.
 

Blocking

Browsers allow you to block the placement of cookies on your computer. In this case, however, the functionality of this site will be limited. Information about the settings for storing cookies in your browser can be found on the website of the provider of the specific browser:

Chrome

Firefox

Internet Explorer

Android – various browsers

You can find more information about cookies and their use at https://www.aboutcookies.org/.
 

This website uses Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). (hereinafter "Google"). Google Analytics uses cookies. Information about your use of the website, together with the contents of the cookie, will be transmitted by Google and stored on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage in general. Google may also provide this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

Google Analytics is enhanced with related advertising features provided by Google, including:

  • Google Display Network Impression Reports,

  • remarketing (showing ads at networks based on products viewed),

  • Advanced demographic reporting (anonymous demographic reporting),

  • Google Analytics User ID – allows you to measure and analyze user behavior across devices. We use a string of numbers or letters as the user id, we never use personal data that would allow third parties to identify a specific person.

See Google's Terms of Service for more information on data processing and use.
 

How to disable Google Analytics tracking

If you do not want to provide anonymous data about your use of the website to Google Analytics, you may use the plugin provided by Google. After installation in your browser and activation, the data will no longer be sent.

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